Privacy Policy
We Purelead SIA, Mežaparka prospekts 1-101, Jūrmala LV-2015, Latvia ("Purelead" or "we"/"us"), would like to thank you for visiting our website and for your interest in our services.
When you visit our website, use our online offer, or engage in or express interest in a contractual relationship with us, your personal data may be processed by us.
Protecting your data is of utmost importance to us. This privacy policy, in accordance with Articles 13, 14 of the EU General Data Protection Regulation ("GDPR"), outlines how we handle, protect, and process your personal data (also referred to as "data") in connection with your use of our services, our online offer and your browsing activities on our website.
Last updated: [17.08.2026]
A. General information
I. Definitions
Our privacy policy should be easy to read and understand for our website visitors, customers, business partners and interested parties. To ensure this, we would like to explain the most important terms. We use the following terms, among others, in this privacy policy:
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "Data Subject"), e.g. name, address, email addresses, user behaviour;
"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data;
"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;
"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
II. Controller
The Controller within the meaning of Art. 4 (7) GDPR is:
Purelead SIA
Mežaparka prospekts 1-101
Jūrmala LV-2015
Latvia
For specific questions regarding the processing of your personal data and the exercise of your rights under the GDPR, you can contact the above-mentioned contact point at any time.
B. Processing of personal data
The following overview lists all types of data processed by us, the purposes of their processing and the legal basis for their processing.
I. Visiting the website
If you visit our website without transmitting data to us in any other way (e.g. by using the contact form), we collect the following data on our web server temporarily and anonymised via server log files:
IP address
Date and time of the enquiry
Time zone difference to Greenwich Mean Time (GMT)
Content of the request (page visited)
Access status/HTTP status code
Amount of data transferred in each case
Previously visited page
Browser type
Operating system used
Language and version of the browser software
Host name of the accessing computer.
This processing is technically necessary to display our website to you. We also use the data for statistical analyses to ensure the operational security and stability of our website. The legal basis for this processing is Art. 6 para. 1 sentence 1 lit. f GDPR. We also use the data to fulfil our legal obligations for reasons of data security. The legal basis for this processing is Art. 6 para. 1 sentence 1 lit. c GDPR.
II. Contacting us
When you contact us (e.g. via online contact or feedback form, email, telephone, or social media), as well as within the context of an existing business relationship, your data will be processed to the extent necessary to respond to your inquiry and any requested actions.
Regardless of the communication channel used, we collect the content of your inquiry (e.g. information entered in online contact forms, including name and email address).
We process your data for the following purposes: individual communication with you, management and handling of inquiries, and provision and improvement of our online services and user experience.
Your data is processed on the basis of our legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR in order to appropriately respond to contact requests. If your inquiry relates to the initiation or performance of a contractual relationship, the processing is carried out for the implementation of (pre-)contractual measures pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR.
III. Cookies
We use cookies on some areas of our website. Cookies are small text files that are stored by the browser on your end device (e.g. computer, tablet or mobile phone) when you visit a website and can be read by us or a third-party provider. They are used to identify your end device for a certain period of time.
Some of the cookies we use are so-called "session cookies", which are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognise your browser on your next visit.
Some cookies are necessary for the use of our website. These cookies are not used for analysis, tracking, advertising or other non-essential purposes. Some of them only contain information about specific settings and are not personalised. These cookies are essential for user guidance, security and the operation of the website. We use these cookies on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR to ensure basic functions of the website.
You can set your browser so that you are informed about the placement of cookies, which makes the use of cookies transparent for you. You can also delete cookies at any time via the corresponding browser setting and prevent the setting of new cookies. Please note, however, that this may result in our website no longer being displayed and some functions may no longer be technically available.
In addition, we also use technically non-essential cookies on the basis of your consent. This processing only takes place with your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can revoke your consent at any time by clicking on the icon at the bottom of the website and adjusting the desired settings in the cookie consent banner that opens.
For more information on the individual cookies we use on our website, please refer to this privacy policy or our cookie consent banner.
IV. Customers, business partners and interested parties
If you are already a customer, business partner or prospective customer of our services and a contractual, quasi-contractual or pre-contractual business relationship exists with us, we process the following data where necessary:
Inventory data (e.g. first and last name, address, company, location)
Contact details (e.g. email address, telephone number)
Payment data (e.g. bank details, billing information, payment history).
Before or when collecting this data, we will inform you transparently about what information is required. We process this data in particular to communicate with you, to respond to your enquiries, to fulfil our contractual obligations and to safeguard our rights. The legal basis for this processing results from Art. 6 para. 1 sentence 1 lit. b GDPR (contract fulfilment and pre-contractual measures), Art. 6 para. 1 sentence 1 lit. c GDPR (with regard to a legal obligation) and otherwise from Art. 6 para. 1 sentence 1 lit. f GDPR (legitimate interest).
V. Third-party tools
As part of our business activities and to provide certain services, we use service providers as processors. This includes areas such as marketing, CRM, the operation of the website, and others. We have concluded data processing agreements (DPAs) with the respective service providers. When transferring your data to third countries, we ensure that an appropriate level of protection is guaranteed. This is done either by recognising the countries concerned as safe by the EU (adequacy decision), specific approved contracts (standard contractual clauses, SCCs) or, if necessary, by obtaining your express consent.
Currently we implement the following third-party tool on our website:
1. Google Analytics
If you have given your consent, our website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
This service creates pseudonymised usage profiles and uses cookies (see section "Cookies"). The information generated by the cookie about your use of this website (browser type/version, operating system used, time of server request, referrer URL (the previously visited page), hostname of the accessing computer (IP address)) is transmitted to a Google server in the USA and stored there. Google processes the data in the USA.
The data is used to evaluate website usage, compile reports on website activities, and provide other services related to website and internet usage for market research and to tailor the design of these internet pages to users' needs. This information may also be transferred to third parties if required by law or if third parties process this data on our behalf. Your IP address will not be merged with other Google data. IP addresses are anonymised to prevent attribution (IP masking).
For data transfers to the USA, the following applies: Google is certified under the EU-US Data Privacy Framework (DPF) and has committed to complying with European data protection principles. Additionally, we have concluded EU Standard Contractual Clauses (SCCs) with Google pursuant to Article 46 para. 2 lit. c GDPR to ensure compliance with the EU data protection level.
The use of Google Analytics is based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can revoke your consent at any time by clicking on the icon at the bottom of the website and adjusting your preferences in the cookie banner that appears.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on: https://tools.google.com/dlpage/gaoptout?hl=en.
Further information on data processing by Google can be found in Google's Privacy Policy.
VI. Online presence on social media
We maintain a publicly accessible profile on LinkedIn in order to communicate with interested parties and users and to provide information about our services. In this context, personal data may be processed by the respective platform operator.
When visiting our profile, the operator of the social network generally uses cookies and similar technologies to analyse user behaviour. This also applies if you do not have an account with the respective social network or are not logged in.
The processing of personal data is carried out on the basis of our legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR, in particular for effective communication and information sharing with users.
The specific data processing operations and their scope vary depending on the respective social network operator and are not necessarily fully transparent to us. For details on the collection and storage of your personal data, as well as the nature, scope, and purpose of its use by the respective operator, please refer to the privacy policy of the respective social network provider:
LinkedIn, LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://linkedin.com/; Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Please note that this provider may also process data outside the European Economic Area.
VII. Storage and deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as the consent given for processing is revoked or other authorisations cease to apply (e.g. if the purpose for processing this data no longer applies or it is not required for the purpose). This means that we only store your personal data for as long as is necessary for the respective processing purpose and limit the storage period to the minimum required. In addition, we only store your data if we are authorised or obliged to do so in accordance with statutory retention periods.
This privacy policy may also contain further information on the retention and deletion of data, which apply primarily to the respective processing activities.
C. Your Rights as a Data Subject
You have the right to:
Access your personal data in accordance with Art. 15 GDPR,
Rectification of inaccurate personal data in accordance with Art. 16 GDPR,
Erasure of your personal data in accordance with Art. 17 GDPR,
Restriction of processing in accordance with Art. 18 GDPR,
Objection to the processing of your data in accordance with Art. 21 GDPR (Right to object, see details below), and
Data portability in accordance with Art. 20 GDPR.
As outlined in the relevant sections of this privacy policy, you have the right to withdraw your consent to the processing of your personal data at any time. Please note that the withdrawal of consent is only effective for future processing. Any processing that occurred before the withdrawal remains unaffected.
Right to Object: You have the right to object, at any time and for reasons arising from your particular situation to the processing of your personal data based on Art. 6 para. 1 sentence 1 lit. e or f GDPR; this also applies to profiling based on this provision as defined in Article 4 para. 4 GDPR.
If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.
To exercise your above rights, you can send an email to [email protected]. You also have the right to complain to a data protection supervisory authority about the processing of your personal data.
D. Data processing when accessing linked content
This privacy policy only applies to this website. However, the website may also contain external links or hyperlinks to websites of other providers. These are to be distinguished from our own content. This external content does not originate from us, nor do we have any influence over the content of third-party sites. If you are redirected to other pages via links within the website, please inform yourself there about the respective handling of your data.
E. Automated decision-making/profiling
No automated decision-making or profiling takes place.
F. Changes to this privacy policy
Due to the further development of our website, our online offer and our services or due to changed legal and official requirements, it may become necessary to amend this privacy policy from time to time.
If you have any questions regarding the processing of your data, you can contact us at any time.